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Keith  Gough

/ Gough Basketball

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Sport: Basketball
Location: Ottawa, ON, Canada
Expertise: *Total Basketball

Gough Basketball — The Performance Factory

About Gough Basketball

Gough Basketball’s The Performance Factory delivers elite-level basketball training programs to athletes across the Greater Ottawa area. Founded and led by former professional player Keith Gough, the organization emphasizes comprehensive player development—building technical skills, athletic ability, and confidence from the moment an athlete steps on the court.

Training at The Performance Factory isn’t just about drills; it’s about developing the whole athlete through structured sessions that integrate fundamentals, character development, and competitive play. The facility offers both individualized coaching and group environments, tailored to players at all stages—from beginners taking their first steps in the sport to elite athletes preparing for higher levels of competition.


What We Offer

Comprehensive Training Programs
• Private & Semi-Private Training: Focused, individualized skill development covering shooting, ball handling, footwork, offensive and defensive fundamentals.
• Team Training: Designed to support teams with practice plans, station work, and competitive situational play.
• Advanced/Elite Group Sessions: Competitive environment for high-level players aiming to push beyond recreational limits.
• Development Groups: 90-minute sessions to build core skills and prepare players for competitive contexts.
• Jr Ballers Clinics: Introductory clinics that blend fundamentals with fun for younger beginners.
• Specialized Camps & Clinics: Seasonal camps that combine skill development with conditioning and gameplay.

Additional Services
• Factory Fitness: Strength, conditioning, speed and agility work tailored for athletes.
• Girls Basketball Clinics: Designed for female athletes seeking focused skill growth.
• Gym Rentals & Group Fitness: Multi-use facility available for community training, fitness classes, birthdays, and events.


Facility & Environment

The Performance Factory boasts:
• A 40’ x 84’ hardwood court with NBA-regulation hoops
• Fully equipped fitness area for strength and conditioning
• Comfortable lounge area with amenities for families and athletes alike
• Accessible washroom/change room facilities

This space is designed to deliver a professional training atmosphere, while remaining welcoming and supportive for all skill levels.


Leadership & Coaching Philosophy

Keith Gough — Founder & Lead Player Development Coach

Keith brings a lifetime of basketball experience to every program:
• Former professional basketball player in Europe and the U.S.
• Competed with and trained alongside NBA, WNBA, NCAA, G League, and EuroLeague personnel
• Extensive coaching background at club and competitive levels
• Deep commitment to holistic development, focusing on skill, mindset, and personal growth

Keith’s approach uses a strength-based model that enhances performance while nurturing confidence and a passion for the game.


Why Gough Basketball Works
• Customized programs for all player levels
• Elite-inspired coaching with real-world experience
• Focus on both technical growth and athlete confidence
• Professional facility with training and community options
• Results-oriented sessions grounded in fundamentals and competitive readiness

Gough Basketball — building smarter, stronger, more confident players one session at a time.

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