// Back
Coleman Ayers

/ By Any Means Basketball

Recommend 18

Sport: Basketball
Location: Oakville, ON, Canada
Expertise:

BY ANY MEANS BASKETBALL
Train Different. Think Freely. Play Without Limits.

By Any Means isn’t just a name — it’s the standard we live by.

Every workout, every piece of content, and every event is built around one clear mission: helping basketball players and coaches push past limits, master their craft, and gain the confidence to thrive both on and off the court — by any means necessary.

Our Philosophy

Since 2016, By Any Means Basketball has challenged the traditional, cookie-cutter model of player development. We don’t believe in mindless drills or one-size-fits-all routines. Instead, we create environments where creativity meets grit, where players are encouraged to experiment, adapt, and develop their own unique style of play.

Basketball is an art as much as it is a sport — and we train it that way.

More Than Training — A Global Movement

Founded by Coleman Ayers, By Any Means Basketball has grown into far more than a training company. It’s a global basketball movement driven by innovation, culture, and storytelling.

From gyms and outdoor courts to digital platforms and international events, our reach spans the globe — connecting hoopers from Miami to Melbourne, Paris to Seoul, and everywhere in between. Wherever the game is played, the By Any Means mindset travels with it.

What We Stand For
• Creative Player Development – Training that adapts to the player, not the other way around
• Confidence Building – On-court skill paired with off-court self-belief
• Cultural Connection – Using basketball as a bridge across cities, countries, and communities
• Authenticity & Grit – Real work, real growth, real results

Our Purpose

We believe every player carries untapped potential — not just as an athlete, but as a person. Our purpose is to unlock that potential, remove barriers to growth, and inspire the next generation of hoopers to think freely, play boldly, and chase greatness on their own terms.

By Any Means Basketball
A mindset. A movement. A new standard for the game.

Read More